Kip’s words on the Superb blog puts it best:

“It has been an honor to serve this Beacon St neighborhood. Superb was the 2009 reinvention of Boston Bicycle. Renovated and redesigned out of love and a clear vision to add a new style to bicycle retail, Superb has developed a national and international audience. While departing from our storefront at 842 Beacon St, we will continue the concept as Superb returns home to where it began at 259 Mass Ave Cambridge: the home of Cambridge Bicycle. Here our provisions and staff will unite under one roof to offer an even greater customer experience. We hope to see you there and thank you for helping us progress the culture of cycling.”

— Superb Bicycle and Cambridge Bicycle